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“Future You” – The Reason We Order Big Macs


A few years ago McDonald’s introduced it’s health-conscious menu with salads and fruit included. Amazingly, Big Mac and french fry sales jumped by 22% almost overnight! How does that make any sense? The answer lies in this little-known fact: there are 2 of you!Did you know that there are 2 of you? There is the current “You” and then there is “Future You” or maybe “You 2.0”. How are they different? Let’s find out:

“You” is the person you are today. You have good qualities and bad qualities, sometimes you are pro-active and sometimes you procrastinate. You may feel too tired to put energy into some activities. You may act on impulses or hate to exercise. You probably really dislike doing the laundry or yard work.

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