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The Success Auction: How Much Would You Pay?

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“Bidding will start at $100 for this next item. Do I hear $100?”

A number of hands rose up and the auction was under way. The bidding started off in a frenzy as everybody looked to get the object for a low price.

“$150, thank you sir. $200 to the lady in the yellow hat. $250? Yes, thank you young man.”

The price climbed steadily higher and higher. As the price rose it started to eliminate the people who decided they didn’t want to pay that much to win.

Within minutes the auctioneer found that he had to work much harder to get bidders.

“The bid is at $1100, do I hear $1100? It is a bargain at this price ladies and gentlemen. Thank you madam!”

“$1200 then. Do I hear $1200 for this incredible piece? $1200 going once, twice, sold! Going to the lady in the back for $1100. Thank you!”

It appeared that the bidding had whittled the crowd down to just one person who wanted to pay that price in order to win the object.

Success is an Auction

Whatever you determine success to be for your life, attaining it will require some kind of sacrifice; whether it be time, money, focus, etc. Nothing worthwhile in this world is created without some kind of personal sacrifice. Auction 2

That is why relatively few people ever achieve what they consider “success.” The sacrifice required is often times more than they are willing to give.

It is like the auction. Every one will sacrifice a little in order to obtain the goal. Hands go up everywhere. But as the price steepens and the investment begins to hurt a little more, 90% of the bidders walk away. They aren’t willing to pay the price to succeed. It isn’t that they don’t want to win, it is just that they don’t want it at the price required to have it. In the end you are left with the few who would go to great lengths and short-term sacrifice in order to gain long-term success.

What is the cost of success?

The cost of success is not something that could ever be quantified and is different for everyone. But let me give some situations that tend to be a stumbling block for many people:

  • If your personal success required you to spend 1 hour a day reading a non-fiction book, would you do it?
  • If success meant leaving a comfortable job with no growth for a lower paying job with a lot of potential to grow, would you do it?
  • If success meant you had to give up chocolate, or alcohol, or the internet, would you do it?
  • If success meant spending at least 1 uninterrupted hour with your children or spouse every day, would you give up something else in order to free up that time?
  • If success meant you had to give up something you enjoyed in order to save an extra $100 a month, would you do it?

Obviously there are millions of examples depending on what you want for your life and what you consider success. Your success story will be different from everyone else you meet, and your cost to achieve it will be different also. Just don’t be one of the people who comes to the auction, throws down an easy bid and then walks away as soon as it hurts a little.

Action Item

Think about what you would consider an ideal and successful life. What are your major goals for your existence here on earth? You have to define your journey or destination.

21 Days to Greater Success!

Define your life vision and get to work!

(If you need some help working on your vision and journey to success, check out The 3-Week Miracle: 21 Days to Greater Happiness, Confidence and Success)

Once you have defined it, decide what you would need to do to get closer to it. What would you need to start doing? What would you need to stop doing? After determining the cost or sacrifice, be willing to jump in and bid. Don’t be afraid of the sacrifice, it will pay huge dividends in the end.

I hope you will be willing to keep bidding on your success when all others have walked away.


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  1. Please connect yourselves to linkedin. Some very beneficial tjings to go on there

  2. I love reading your blog and find so much inspiration from your words. I definitely agree that so many never achieve “success” because of the sacrifices required to meet that success. I have been lucky enough to be given an opportunity that I believe in 100% and the understanding of the time and effort needed to put forth to reach my goals. Nothing comes handed to you on a silver platter and time and effort is required but the long term payoff is so worth it!!!!

  3. I am just past the mid point of life and would love to have a business that would give me some funds for retirement and replace my office job, but I am afraid. Afraid if I put in all the long hours to build a business for the amount of years it usually takes for it to be successful I will be too old to enjoy the time to do the things I missed when I wasn’t living for me but for someone else. I am afraid the time has passed for me to have both success & time to enjoy it. i’m in a quandary.

    • Thanks for the comment. You have very valid fears. I know how you feel. I have my full-time day job as a dentist, which I absolutely love, but my passion is teaching and helping others to find success in their lives.

      So right now I’m stuck deciding how to make Successify a full-time job and transition out of dentistry full-time. But it is a tough decision because dentistry is very fulfilling and provides a stable income.

      What I will say is this, if there is something you love and are passionate about, go for it! Start small and let it build. Even if it does not making the money you would hope, you will never regret the effort you put into it.

      I wish you the best and if there is ever anything I can do for you, please let me know!


  4. Sometimes success is about redefining success. We are so led and told by society what something or someone has to be to be successful.

    Yet, there are many ways to look at success. Having a joy filled life is success. Having work and hobbies that are fun and fulfilling is success. Having an awesome relationship is success. Having a wonderful group of friends and family is success.

    It is not always about money or fame. When we get to the ends of our days what will really matter?

    Go for what makes you happy!



    • Thanks for the comment and I totally agree. Success is different for everyone and the important point is that we each move towards our definition of success.

  5. I’ve tried for things and been denied. Tried saving for things, tried getting promotions only to have the money snatched away and the promotion go to the less capable. Therefore for me the question is “What am I willing to sacrifice and not get anything?” Well my answer in my late 40s is, damn little. Seems better for me to not get my hopes up and have them dashed.

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